How To Consider Which Platform Will Be Best For My App Project?
How To Consider Which Platform Will Be Best For My App Project?
When you have a great idea, it may be tempting to roll out the door and build an application for all existing devices – iPad, iPhone, Android, desktop, laptop, and the list goes on. Thus, deciding the best platform for the app project is crucial.
However, in most cases, it’s usually a good idea to start building a platform for the first, not multiple. Building a quality application that works well in a single device is difficult enough. Code bases are essential as well.
If you’re starting with a single platform, chances are you’re deciding between Android and Apple iOS.
The two companies represent more than 90% share of the smartphone market.

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When you have a great idea, it may be tempting to roll out the door and build an application for all existing devices – iPad, iPhone, Android, desktop, laptop, and the list goes on. Thus, deciding the best platform for the app project is crucial.
However, in most cases, it’s usually a good idea to start building a platform for the first, not multiple. Building a quality application that works well in a single device is difficult enough. Code bases are essential as well.
If you’re starting with a single platform, chances are you’re deciding between Android and Apple iOS.
The two companies represent more than 90% share of the smartphone market.
Considerations For Choosing The Best Platform For The App Project
A Company That Is Willing To Help Brainstorm
A Company That Offers Continuous Support Applications
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A Company An Impressive Portfolio Online
A Company That Is Focused On The Solution
9 Considerations To Choose Your Mobile App Development Platform
Market Share
The first way to decide on the development platform of mobile applications is to learn about each of their market shares.
According to the market research Google’s Android holds 80 percent of mobile devices in the world. On the other hand, Apple’s iOS runs about 14 percent of mobile devices worldwide.
However, this has not forced iOS out of the race. iOS is preferred by users in countries like the US, Japan, and Australia.
And so, if your target audience, you should consider the IOS. Android is preferred by users in Asian and African countries and is the best platform for mobile application development if you’re looking to reach users in these regions.
Demographics

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When it comes to choosing from a variety of mobile app development platforms it is also important to consider demographics.
Android users are often those of a group of lower-income. Android devices are preferred because they are quite affordable. In addition to this, Android mobile devices usually belong to people of an older age group.
However, because a majority of Android applications are available for free, there is less commitment to them. iPhones, moreover, are preferred by users who belong to a group of medium and high income.
These users are generally educated younger individuals who are open to spending money when it comes to buying digital products such as mobile applications.
Content
Content also plays an important role in deciding which mobile app development platform will be feasible for your app. Thus, spend time on content.
Research has found that those having IOS devices tend to explore a variety of categories of applications when looking to download a mobile application.
From games and entertainment, the media and education, iOS users tend to download different types of applications. It has also been found that users of Android, unlike iPhone users usually download exclusively social applications. Therefore, when choosing a user experience, it is important to consider the content categories.
Navigation-to-Buy, conversion rates
Conversion rates-navigation-to buy should always be considered when choosing between mobile app development platforms.
Studies have shown that this rate is higher among users of iOS. 23% of iPhone users are more likely to make purchases from their smartphones. Android users, however, are less likely to do this. Cross-platform apps are likely to help for this.
Revenue Generation

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As mentioned in one of the above, iOS users are more willing to buy applications. This is why iOS applications generate higher revenues than to Android applications. Therefore, if you are looking to create an application that is a product itself, as a game application, then platform mobile application development is necessary to collect is iOS.
Development Costs For Mobile App Development Platform
Customization

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The launch of the App
Cost
iOS As Mobile App Development Platform: Pros And Cons
Apple users are more loyal than Android users, ie, users of Apple tend to stay with Apple instead of switching to a different operating system. It can be considered the best platform for the app project, keeping in mind certain restrictions.
While Apple focuses on the premium smartphone market and customers with higher income, Android is aiming for massive adoption.
Advantages
- Simple to Develop : Applications are simple and quick to develop
- Full use of functions: iOS native apps have full use of the internal and hardware functions of the devices
- Full support from App store: These applications receive full support from the App Store as soon as they are accepted
- Complete Security: The application supports the complete security and safety of consumers of iOS
Disavantages
- Expensive: iOS projects are substantially more expensive for developers, compared to other platforms and web app
- Maintenance cost higher: If the application is compatible with iOS devices, updating and maintenance costs are higher for the developer
- Only Mac OS: Being a closed source, Mac OS X is needed to develop applications; that can not be set to any other operating system. Hence, these applications need to be iOS dedicated
- Longer approval time: The process of getting an application approved by the App Store is long and laborious; updates also have to be authorized by the App Store in order to be included there
Android as a Mobile App Development Platform : Pros And Cons
For instance, Android has a large advantage compared to Apple in emerging markets (i.e. Asia, Africa, South America). It is the best platform for the app project, as it has more users as compared to iOS.
Advantages
- Budget-friendly for developers: Android applications are really a budget-friendly option for developers. It benefits customers as well
- Technical resources available: All the requirements for android app development such as technical resources and expertise are easily available in the market
- You get 24/7 Support: When outsourcing of android app is done you get 24/7 Support. Thus, android users cand easily have their problems fixed
- Time maximization is reasonable: For android applications, time maximization is reasonable and thus allowing the development team to focus on other important aspects
Disadvantages
- Endangering data privacy: Data breach for android applications is really high thus, endangering data privacy
- Close monitoring not available: The close monitoring of android applications is not available which ultimately results in the inability to control every sphere of development
- Minor changes are expensive: Android apps are made for various types of devices, unlike iOS. Thus, minor changes in android apps can be proved expensive
Wrapped Up
iOS and Android both have their advantages and disadvantages. Android allows you to reach a wider audience, but the audience Apple is more committed and loyal.
We shoot for innovation, and that’s where we have to – if you’re ready. Innovative mobile business strategies.
According to IDC, nearly a third of all mobile applications business projects fail. Why? Companies can not find skilled developers and designers in mobile applications. And do not keep up with the pace of releases.
AT Echoinnovate IT, we help our customers increase their productivity and manage their clients with our ingenious development of mobile applications. Whether you are embarking on a new business solution or trying to revive a business project no mobility – we can help with the development of mobile applications! Contact Us Today!
Author
Jenny Winget
Jenny Winget is the content specialist at Echoinnovate IT. She is responsible for the content department of the company and has played a major role in making Echoinnovate IT the top-notch customized app development services provider and transforming it into a globally trusted web and app development company.