Marketing is really important if you want your product to succeed, no matter if we’re talking about a smartphone, sports gear, food product or an application. It is essential to know how one can promote your app for free.
Luckily for developers, there is a number of ways to successfully market your applications, and they are more or less free.
There is a ton of social networks out there and they can play a huge part in promoting your content, though that’s not the only way, of course.
Anyhow, before we begin, there’s one rule that you should remember before promoting your app – don’t spam!
There are plenty of app marketing strategies that can promote successful implementation – that is either going to have to give time or money to your marketing campaigns. Though there are some key metrics for your call to action.
As a developer, you would always want more users to download your app.
Either way, let’s begin, here are 10 marketing channels to promote your app (listed in no specific order):
Table of Contents
- 1 Strategies To Promote Your App
- 2 10 Amazing Platforms To Promote Your App For Free
- 3 Wrapped Up
Strategies To Promote Your App
1. Decide App Store Distribution Strategy
An intelligent strategy to increase your chances for more downloads is to launch through other stores GEOS applications in which you are throwing in. The Core Duo is, of course, Apple App Store and Google Play. Beyond these two market leaders, there is a myriad of additional options available when it comes to the application store.
2. Explore Cross-Platform Promotion Communities
Ad networks are a powerful and proven channel for acquiring new users.
Most of them work on the same premise – a network or exchange developer community users or application ads for free.
The integration of mobile advertising strategy has powerful cross-promotional benefits.
Once developers have activated a cross-promotional advertising campaign, you can capture and evaluate their campaign data, such as being able to see the percentage of clicks and impressions measured. To optimize your cross-promotion activity, it will, of course, is necessary to carry out a lot of testing and analysis to provide the best results.
3. Have A Creative And Targeted Public Relations (PR) Strategy
As you are intimately involved with the development of its application, this makes you eminently qualified for promotion through the media target, influencers, blogs, and social media platforms.
Be sure to create a public relations strategy from end to end to help create buzz and excitement.
In addition, nurturing a community inspired and dedicated is a great source of feedback and ideas, so it is important to be sensitive to their fans and media.
4. App Store Keyword Optimisation
Research and try different selections of relevant keywords to increase the visibility of organic applications.
Using keywords tested in the title or name of your application is a proven way to increase rankings. It is an app store optimization method. Here, it is worth noting that the use of keywords multiple times does not increase your ranking in the app stores.
It is critical to try different combinations of keywords, descriptors, and synonyms to find out which combination produces the best organic search results.
5. Focus On App Design And Visual Assets
Make sure your logo on the app or app store icon is clear, concise and eye-catching. Investigate what your competitors are doing and offer something unique to potential new users.
App store screenshots and descriptors. Using the best images that sell specific proposals for implementation to the app reviewers.
Be sure to include descriptors for your screenshots, highlighting features/benefits/ outlets. Also, try to have a demo video.
6.Have Exposure To Business And Consumer
This is a powerful way to gain the respect of your target audience and their industry peer’s average.
Winning awards recognize achievement awards business that resonates with the public if consumers, investors, or others. Some notable application platforms award prizes include Google Play and Best mobile application. Also, explore the category of your industry/app awards.
10 Amazing Platforms To Promote Your App For Free
1. Open Up A Website
Chances are this is the first thing that comes to mind to the majority of people.
Every app should have a website, a place where you’ll keep all the important info so that people can access it and check out what you have to offer whenever they choose to do so.
Luckily, there are a number of easy ways to do this nowadays.
There are a lot of services available, and the same can be said about themes for your websites.
WordPress is worth mentioning, of course, it can be really painless and useful when you set it up.
2. Guest Blogs
This term might or might not be familiar to you, but it’s a great way to promote your app.
By guest blogging, you can get links to your app’s website and by doing that increase its visibility in Google search rankings, which is great, of course.
More people will be able to spot your website, and thus able to access it. Visit MyBlogGuest.com and find people who are willing to trade links with you.
3. E-Mail Marketing Campaigns
E-mail marketing campaigns can be really useful, and you can use Getresponse, Aweber, and many others in order to create your own.
What are e-mail marketing campaigns?
Well, a way for you to communicate with people who are interested in your products.
You should collect the e-mails of those people and use services like the ones mentioned above in order to establish some sort of relationship with your peers.
Facebook is the biggest social media network in the world, and of course, you should take advantage of that. How?
Well, create a Facebook page, for starters.
You can then visit communities like Startup SF, Startup NYC and App Entrepreneurs in order to promote your app… and also get feedback from people, which is always useful.
Facebook is the number one social network you should be paying attention to if you’re aiming to offer your app globally.
Another social network that you should pay attention to, also one of the biggest social media networks in the world, of course.
Twitter actually has a couple of tools that might help you promote your app for free, like TweetAdder and Twitter Cards.
The former can actually automatically create a following for your app, and if you’d like to spend some cash, for $50 you can get an automated tool that follows, unfollows, generates tweets, and RTs the way you’d like it to.
Twitter Cards can be integrated into content that is shared from your app and can be really effective when it comes to reaching users in their Twitter feed.
You can also use the Advanced Search option which is super powerful.
22 FREE videos to learn more about the Tweaks and Tricks of Twitter.
You can always attend various meetups in order to promote your app for free.
If you live in the US, there are various meetups organized in New York City and San Francisco, though these are not the only cities in the US where you can attend such an event.
The situation is similar outside of the US as well, though it depends on where you live.
Either way, meetups are a great way to tell people about your app and get their attention face to face.
7. Pinterest and Scoop. it
These two social networking sites have a similar function. Pinterest is very popular
All you need to do is share your app on either (or both) of these social networks and they will end up being re-pinned and available in a number of boards all over the network’s ecosystem.
You can never promote your app for free enough via social networks, find as many as you can.
Google+ is also a very popular social network, though it functions a bit differently than the ones we’ve mentioned.
It actually utilizes ‘Communities’, which can be a great way to promote your app for free.
There are a number of communities on Google+ that can immensely help you reach your goal and get your app out there.
Communities like Mobile App Developers and Internet Startups are good examples.
LinkedIn is a business-oriented social network that actually has a ton of interest-based groups, this social network is actually full of high-skilled people which can help you out.
You can actually target a specific set of people if you choose to do so.
If you’re interested, check out how you can create a Company Page on LinkedIn and you them to promote your business (your app).
10. Online Forums
There are a number of online forums that you can use in order to promote your content.
Business Week’s Business Exchange, American Express’ Open Forum, and Startup Hub are all good examples.
Posting to forums, in general, can help you bring a ton of click to your website, and thus promote your application.
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If you want your app to perform, so you’ll have to spend time actively promoting it. It should be marketed post-launch. You should have a proper landing page.
Unfortunately, a large number of founders, entrepreneurs, or application developers know nothing about promoting your mobile app (which is not their fault!).
It’s not easy to start promoting your mobile app, and there are many different pieces of advice that tell you how. At Echo innovate IT we can help you with building an app and provide guidance regarding mobile app marketing as well. Contact Us Today!