Please note: This blog will not cover the technical steps to follow for app development like design, analysis, testing, etc. This should be the concern of your app developer. Your concern should be how to create a dating app and get the best ROI from your business. Hence, this blog will cover the practical steps a business owner should follow to kick start a dating app.
Dating apps have changed the way people find their soulmates. Gone are the days when people used to go out to clubs and bars and parks to connect with other people. Now they go on Tinder, OkCupid, HER, and Bumble.
With these apps and websites dating has become much easier and more fun. Especially for the introverts who used to go out and talk to others. Now they just have to read the bio and decide if they should initiate a conversation or move on.
Because of the rising success of Tinder and Bumble, dating app development has become a trend. People are searching for queries like:
- How Much Does Match Com Cost?
- How To Make A Dating App?
- How Much To Make An App?
- How To Build A Dating App?
- How To Create A Dating App?
So, to answer all your queries we have decided to write a detailed blog, covering everything you need to know about the dating apps business. There are a lot of blogs out there about how to create a dating app. All the talk about is the technical process of app development. As a business owner, you should be worried about the process to launch the app successfully instead of how the company will build your app.
Table of Contents
- 1 Data and Research Required Before Creating a Dating App
- 2 Design Inspiration for Dating Apps
- 3 Business Models for Dating Apps
- 4 Budget of Dating Business Idea
- 5 Marketing Strategy for Dating Business
- 6 How to stand out in the competition of Dating Business?
Data and Research Required Before Creating a Dating App
Every business and every business idea needs deep research and detailed data to kick start the process. Taking inspiration from your competitor is different but copying the entire business of your competitor is different. The same goes for the dating business. You can get inspiration from your competitors but you will have to do your research. This will help you to get your unique selling point for the application.
Moreover; you’ll need data to understand who can be the right target audience for your dating application. Data will help us to decide the age group, community, gender of our target audience.
Design Inspiration for Dating Apps
Now that you know who will be your target audience you need to focus on the design. Your app should be able to connect with your audience instantly. Your development company will design the app, the login section and picture display section, and everything else. But you need to decide on a basic color scheme based on your idea and audience. For example, if you’re planning to build a dating app for the lesbian community then we can try pink color (no offense to feminists 🙂 ). Or you can go for the rainbow to show that the app supports LGBTQ groups.
Business Models for Dating Apps
Now comes the most important part of any business; decide from where you can earn more money. So you have an amazing idea, the design inspiration is beautiful now you have to decide the ways you can get more ROI. There are several business models that you can try:
(1) Subscription model of Dating Industry: You can ask for a subscription fee from your users to log in to the app and access its features. This is known as a paid dating app.
(2) Freemium Model for Dating Apps: You can provide a free version and a paid upgrade version of the app. Users can upgrade the app to get more features and premium access.
(3) In-app advertisement in Dating Apps: You can get some sponsors and display their ads on your dating app. Whenever a user will click on the ad you’ll get some commission.
(4) In-app purchase for Dating Business Models: You can provide some extra features like personal notification, direct message, or extra swipes by paying extra dollars.
You can do your research and decide what can be your business model. You can also combine two or more models. Like you can have a freemium app with an in-app purchase.
Budget of Dating Business Idea
You know what you want and you know how you are going to earn. Now it’s time to decide how much you can invest in the development of your app. The development cost of an app is similar to deciding the construction cost of your startup office. You want your office to be strong and beautiful but you don’t want to spend extra money as this is a startup. Similarly, you will need a fast and interactive app, but you also need to save some money. Hence it is important to decide on a fixed budget and talk to an app development company about it. There are a lot of app cost calculators available. You can use these to check your budget.
Marketing Strategy for Dating Business
Now that your app development process has been started and you’re all set to welcome your users. You need a well-defined strategy to spread the word about your dating app. A marketing plan will help you reach the target audience and increase app users. Without a proper marketing campaign, how will the world know about your app? We need to use social media, Google search, and email marketing to inform your target audience about the launch of an amazing dating app that is customized for their community.
How to stand out in the competition of Dating Business?
Our app is now ready, we have started marketing the application but the competition is too high. There are already too many dating apps that people are using right now, why would they want to install one more? We need to find out one reason that can push our audience to install and use our app. How can we stand out in this competition of the rising number of dating apps? Here are some ways you can try:
Target the Problems with Existing Apps
Every dating app has a problem. It is impossible that a single app can serve the requirements of every user. All you have to do is find that problem and address it in your application. You will get the idea of the problems from the user reviews on the App Store and Play Store. Read the reviews and feedback from the users and try to figure out some common problems for each user.
Highlight Your USP
Try to highlight the unique selling point of your dating app on social media. You just need one USP and that one USP can get you thousands of users on your app. Ake sure your USP is valuable to the users. It should not be something related to you and your business. It should be related to your audience and their interest.
Create a Human Touch with Your Brand
A human touch on your social media will make your brand stand out. Post about your team members, post videos about the objective of the founder behind this app. You can also post short stories of couples who met on your app. This will help users to connect with your brand.
A Bit of Technicality
Yes, we said that we won’t talk about the technical stuff. But this is something important that you need to keep in mind. Our objective to make sure that you’re getting everything you need to build your dating app in one place. So here’s the technical process that you should know to prepare your timeline for the marketing and launching process.
Now it’s your turn!
So, we have covered everything you need to know to make your app a successful venture in your niche. We hope this blog was helpful for you and all your doubts are now clear. Still, have some confusion? Need an idea validation for your application? Still not clear about how to create a dating app? We have experts for you. Our App Development team will sign a non-disclosure agreement and you can discuss everything about your idea with us.
We have a team of expert business analysts who can help you with all your queries and doubts. Get in touch with us today to get started on this successful journey of dating app development.