It is great that you have worked hard to develop your own application. But there is still some work to be done beyond marketing. As a business owner or an app developer, you are not only responsible for the delivery of an application but also you have to check the performance of an application and figure out if the application that you have is capable of meeting your business goals.
That is the reason why companies are using analytics to analyze the user’s behavior toward their goods or services.
This is the right time to compare the best mobile app analytics tools and platforms available in the market currently.
In this blog, we’ll discuss the best mobile app analytics tools and their importance. But first, let’s understand what is app analytics, what are its uses, and what its types are.
Table of Contents
- 1 What is App Analytics?
- 2 What is the Use of Mobile App Analytics?
- 3 Types of App Analytics Tools
- 4 Best App Analytics Tools for 2022
- 5 Importance of Mobile Analytics for Your App
- 6 Web Analytics Vs. Mobile Analytics: What’s The Difference?
- 7 How much does App Analytics Cost?
- 8 How do I choose the best mobile app analytics tool?
- 9 Wrapped Up
What is App Analytics?
App analytics is a traditional idea in the mobile app analytics world in which app entrepreneurs acquire vital data, together with the variety of installs and visitors, consultation lengths, retention and conversion fees, and specific key metrics that constitute customer conduct and app overall performance.
While the trend is attracting interest on the mobile web, in-app statistics specialize in data analysis of iOS and Android, wherein there are a number of mobile app analytics metrics available to test to determine what to change, in which renovation is wanted and what is genuinely running on your app.
The purpose of using mobile metrics app metrics is to convert data into important records that provide insight into your product. This ought to help you recognize your customers revel in and notice traditional troubles that purchasers ought to enjoy at the same time as the use of your app.
What is the Use of Mobile App Analytics?
When you launch your app, you want to recognize how your clients are with the app’s services, and what capabilities they’ll be finding useful in addition to the troubles they’ll be running into.
Reading evaluations and scores on app store analytics as a technique to apprehend your app’s success is one manner to do it.
User behavior and customer delight are critical factors to any business enterprise, due to the fact the more customers and customers you get the higher your conversion and retention costs become.
It is therefore important to note which areas of your application need to be upgraded in the same way in order to grow, overall performance, and customer satisfaction. Using mobile app analytics metrics, you may appropriately calculate and interpret traffic, and discover your best options to spend your belongings wisely, pushing your app additionally in the pretty competitive market.
Types of App Analytics Tools
In-app analytics describes the entirety a customer does in an application. Using mobile class metrics for this class gives you data on how clients behave and work together with your app.
App performance analytics
While this kind is technically nevertheless in the in-app realm, it’s far a lot much less concerned with the clients and further focused on the ‘machine’ itself. So it is far from inspiring where all the different statistics for your app work.
App advertising analytics
The common app analytics that cover the technical and clients’ performance of your app, you get analytics tools that cover the app’s overall performance on advertising and advertising channels. This tool should be a blessing for any in-app marketing campaign, and what makes ROI calculations possible.
App marketing analytics
We have the infamous evaluation of how your app is advertised in the app stores, including in which and the way it’s far found throughout diverse platforms.
App advertising analytics gives you a splendid evaluation of the sort of downloads further to in-app purchases, indicating how properly your app is optimized in-app stores analytics.
We did deep research to find the best mobile app analytics tools for you. Let’s have a look at each of them in brief:
Best App Analytics Tools for 2022
Apple App Analytics
Apple App Analytics
Platform: iOS / tvOS
Price: It is a completely free tool to use.
What it does: You can track app store performance, app engagement and usage, subscriptions, and more. Apple App Analytics is available in App Store Connect, it is included with Apple Developer Program membership and no technical implementation is required.
It is one of the decent mobile app analytics tools despite limited capabilities. It can perform better by pairing with another more advanced tool.
- Usage data
- Sales and trends data
- App Store data
- Payments and Financial data
- Bug reporting
- Access to developer forums
|SDK installation is not required||Supports only iOS|
|Acquisition Analysis||No in-app analytics|
|Attribution Analysis||The analysis is basic at best|
Platform: Facebook Analytics supports platforms like iOS, Android, and Web.
Price: It is a completely free tool to use.
What it does: Facebook Analytics enables you to analyze the engagement rate of users with your product over all platforms. You can have a look at user behavior data and do a comparison with Facebook’s customer data.
- Revenue monitoring
- Cross-device analysis
- Funnel and cohort analysis
- Access to Facebook demographics
- Custom audience segmentation
- Automated insights custom dashboards
|Free||Only good for a few specific use cases lacks advanced analytics|
|Easy to use||No educational resources|
|Accurate demographic insights||No support|
Platform: Adobe Analytics supports multiple platforms such as iOS, Android, React Native, Xamarin, Unity, Flutter, and web.
Price: Paid for enterprise clients only.
What it does: Adobe Analytics tool focuses mainly on user retention. The platform provides all you need to gain insight into your user’s journey within your app be it campaign acquisition or audience segmentation.
Adobe Analytics provides you with real-time analytics and detailed segmentation.
- Advanced audience segmentation
- Flow exploration
- Fallout analysis
- Dynamic analysis with Analysis workspace
- Custom histograms and data tables
- Cohort analysis
- Contribution analysis
|Fully customizable implementation||Complex implementation|
|Personalized reports||Significantly high pricing|
Platform: Amplitude supports both platforms that are iOS and Android
Price: The tool is free till it reaches 10 million user actions per month. You have to pay for the tool if your app exceeds the limit. The lowest plan is available at the price of $2000 per month.
What it does: Amplitude is one of the robust quantitative analytics tools. The features of Amplitude are as good as the Mixpanel tool.
- Retention rate detection
- Real-time app analytics
- Scalable analytics
- Retroactive funnels
- User segmentation
|Fast support||It needs time to get used to navigating the tool|
|Create custom dashboards||No pre-built dashboards|
|Cohort analysis||No API|
Platforms: Interceptd supports both iOS and Android platforms.
Price: You get a free trial for 2-4 weeks. After that, you have to pay for the tool.
What it does: Interceptd is an ad fraud solution that keeps out fraudulent installs and optimizes your clean traffic.
While protecting companies from an average of over 30% fraudulent mobile ad traffic is a big feat, eliminating ad fraud also has data and analytics implications that cannot be ignored. You get access to clean data by eliminating the fake installs, the fraudulent clicks, and the simulated in-app purchases and registrations.
- Block fraudulent clicks, installs, and in-app actions.
- Optimize your clean traffic.
- Get access to accurate and clean data.
- In-app event tracking and analytics, including graphs and flowcharts.
- Track fraud and your KPIs via customizable reports.
- Stay on top of metrics such as effective ROAs, customizable cohorts, and revenue events.
|Accurate raw data||Ad fraud protection for CPC campaigns is currently unavailable.|
|Simple and easy to use interface|
|Live estimated savings function|
|Blocks ad fraud in real-time|
Platforms: Localytics supports iOS and Android platforms.
Price: They offer a free Community edition. The paid versions include the $95/month Premium edition, $895/month Enterprise edition, and Enterprise Analytics and Marketing edition.
What it does: Localytics is mobile app marketing and analytics software. It helps you to deliver personalized onboarding, offers, messaging, and content to increase user engagement.
|Focuses on marketing||The pricing structure is complicated|
|Incorporates push notifications for targeted audience segments||Limited features for product analytics|
Platform: Mixpanel works with iOS, Android, and web.
Price: The Mixpanel tool is free till a specific time. The paid Growth plan starts at $17 per month for 1,000 MTUs and can go up to $213 per month for 25,000 MTUs.
What it does: Mixpanel is a product analytics tool that focuses on bringing together a range of data points. It helps you to find answers to questions like which features are the most popular ones, who are your power users, and what kind of user behavior leads to long-term retention. It is codeless, meaning there is no code required to track app metrics.
- Event tracking through data points (free for up to 5 million data points)
- A/B testing
- Push notifications
- Mobile surveys
- User retention features (Addiction report)
- Multiple analytics tools
- Engagement tracking
- Mobile and web
|Highly detailed event tracking||Setup can be quite tedious (requiring some development time)|
|Intuitive customizable dashboards||Paid plans get pricey (depending on the number of users you want to monitor)|
|The free plan packs a handful of features||Unable to create full CRM cycles|
Platform: Firebase works for iOS, Android, and Unity.
Price: The free plan is limited to a specific time and the paid plan is fully customizable based on the features you need.
What it does: Firebase doesn’t only focus on analyzing your app; it also provides the infrastructure to build it. It offers solutions for building “serverless” apps, monitoring their performance (“Crashlytics”), and increasing user engagement (A/B testing, messaging). It has many integrations like Google Ads, Data Studio, Slack, and Jira.
- Unlimited reporting
- Audience segmentation
- Test Lab (for Android)
- Application performance monitoring with real-time analytics
- Cloud messaging and storage
- Ads integration with Google Ads and AdMob
|Easy-to-use with great documentation and an intuitive dashboard||A free plan is limited|
|Highly secure database||Search and query functions aren’t well-optimized|
|High performing all-in-solution (analytics and hosting)||High traffic plans are expensive|
Platform: Countly can be used for a wide range of mobile apps, which includes iOS, Android, Windows, Blackberry, web, and even other IoT platforms.
Price: The free edition of Countly offers to monitor 10,000 user sessions monthly. You have to buy the custom enterprise edition for advanced features.
What it does: Countly provides an overall analytics picture for mobile app analytics and marketing as well as for web, desktop, and IoT analytics. You can track real-time metrics like active users, time spent in-app, and user location by integrating their SDK into your app.
- Crash reporting
- Automated push notifications
- Enterprise-scale analytics
- Extensible functionality using plugins
- On-premise or private cloud
- Retention analysis
- Funnel analysis
|Availability of free version||Free edition requires self-hosting capabilities|
Platform: UXCam can be used for both iOS and Android apps, and it also supports various other platforms like React Native, Unity, Xamarin, and Flutter.
Price: UXCam offers a free plan that allows you to monitor 5000 monthly sessions with one user license. And you need to upgrade to the customer premium plan for more sessions. Each plan includes a 14-day free trial.
What it does: UXCam is another powerful mobile app analytics tool. The service is ideal for improving your app’s Key Performance Indicators (KPIs) with the help of in-depth user behavior analysis.
- User journey analysis
- Heatmap and screen analysis
- Enhanced troubleshooting with screen flow
- Chronological session replays
- Funnel analysis
|Top-notch qualitative analysis||Limited free plan|
|Crash replication simplified issue resolution||The interface could use some UI/UX design updates|
|Easy integration with lightweight SDK|
Importance of Mobile Analytics for Your App
Provide data-driven insights
Mobile applications experience better user engagement with a high retention ratio. App engagement is the metric that is driving the market nowadays. App analytics tools help an app to focus on gaining more loyal users who regularly use your app.
Drive ROI for better functionality
In this competitive era, businesses should focus on driving ROI measures to gain monetization benefits from their application. The mobile app analytics tools help you to enhance the user experience by analyzing their behavior towards your products. Identification of the connection between performance, functioning, and in-app use will enhance the performance of your app, save time, and increase productivity.
Collect accurate data
Mobile analytics tools help users to collect accurate data. They help serve clients better by focusing on acquiring as well as retention of users by constantly providing improved and enhanced user experience. The mobile app analytics tools focus on gathering and maintaining data to provide a great user experience throughout.
Help customize mobile apps
Few mobile app analytics tools provide detailed and customized data. This helps in engaging new users. Business owners can customize the application to provide an enhanced user experience with the insights gathered from mobile app analytics tools.
Helps to Drive Customer-Focused Marketing
a specific set of users can be targeted with the help of push notifications which can double the rate of your app usage and engagement ratio. The analytics tools can help you with the deep insights of your application which can be helpful in engaging new users who can be converted into higher stages of the life cycle.
Helps you Track Achievements of Marketing Goals from Campaigns
In today’s era of rapidly growing apps, one needs to focus on acquisition channels on the basis of performance of the acquisition channels rather than preferred ones. Integration of app analytics would help you realize, whether or not you are spending your money and time on the right acquisition channels.
Data Involving Issues
To improve your mobile application, data involving bugs or crashes is as important as the other aspects. Technical issues might decrease the user engagement rate with your application and can stop it from reaching its full potential. Therefore, analysis of such data is essential to analyze the performance of the app with crashes or technical errors.
Web Analytics Vs. Mobile Analytics: What’s The Difference?
The wireless overtook the desktop in 2015 and smartphones are quickly becoming a consumer favorite on the Internet.
Therefore, consumers spend 70 percent of their data consumption and time on mobile devices, and most of that time in mobile applications. This is a tremendous opportunity for businesses to reach their consumers, but also a very saturated market.
Correspondingly, there are more than 6.5 million applications in major mobile application stores, millions of web applications, and more than one million user-based existing websites. Companies use mobile platforms analysis to gain a competitive advantage in building mobile experiences that stand out.
Mobile analysis tools also give teams a much-needed advantage in advertising. Mobile advertising already accounts for almost 70 percent of all digital advertising according to eMarketer-about $ 135 billion and growing. As more companies compete for customers on mobile, teams have to understand how your ads get in detail, and if application users interacting with ads end up purchasing.
How much does App Analytics Cost?
App analytics costs and their pricing plans are one of the key topics app owners look at, as mobile analytics metrics typically have a tendency to have precise tiers, offering a much broader sort of metrics, data elements, and capabilities the more you pay.
If your app isn’t going to generate a large amount of data, or best wishes to music a few key metrics, then in all likelihood you don’t need to pick out the entire capabilities listing tier.
Some structures are even free of charge, at the same time as different app analytics tools offer a free package – but best as long as you stay with the very essential capabilities, which may additionally depart you as a substitute constrained in your boundaries and capabilities to broaden your app more.
Costs will vary from system to system, but really don’t forget that making funding inefficient mobile app analytics tools will play a crucial issue in your app business enterprise and its success.
How do I choose the best mobile app analytics tool?
The real difficulty with the task at hand is to acquire the app’s analysis tools to see how to make sense of all the data and what to do with it.
The number one reason app entrepreneurs don’t prioritize the use of app analytics and its complex classes is not knowledge of their true, fundamental motive and advantages of them.
But in this aspect of the guide, you want to be an expert in your knowledge of mobile app analysis metrics. So, select out the incredible app analytics platform on your precise app, and what factors to base your preference on.
A mobile app analytics tool is software that allows you to track the performance of your application. The installation of an SDK (Software Development Kit) on your app is usually required for these tools.
Without accurate information and analytics for mobile applications, it is just flying blind. In reality, data and analysis we take for granted on the Web are simply not readily available in closed.
You work hard to build an application, pull it up on iTunes, and hope it is sold. Thus, when it does, you have no idea about the buyer. You have no idea how much money you are making, and also how you are using the application.
There are developers who have already installed analysis. For them, there is still scattered information pulled from other sources or not available at all. At Echo innovate IT we can help you with your app and web development. Our expert team can help you with your mobile app analytics tools as well. SO don’t wait and Contact Us Today!