News travels at the speed of light in today’s society because of mobile apps, and there’s new stuff to devour every second. Newspapers used to be published once a day or once a week. As you can see, things have changed with the emergence of the telegraph, radio, television, and, later, the Internet. The television and the Internet allow access to the most up-to-date information 24 hours a day, seven days a week.
News accounts for a major portion of web traffic, particularly through services like Google News. With the emergence of smartphones, a large portion of news consumption has shifted to Mobile Apps. The world’s top media companies, including the BBC, the New York Times, CNN, and others, have launched their own branded applications.
Along with branded mobile applications, smart content aggregators like Flipboard and Google News popped out, swiftly becoming the most popular news aggregates with millions of downloads. These examples demonstrate that this segment has a lot of demand and prospects. Building a news app could be a great way to start a business.
Table of Contents
- 1 Why Build a News App?
- 2 Types of News App:
- 3 What are the benefits of having a news app?
- 4 How to Monetize a News App?
- 5 What are the essential features a news app must have?
- 6 How to Create A News App?
- 6.1 Describe the Story by Relevance
- 6.2 Start Organizing the Categories which you Want
- 6.3 Choose a Good Example
- 6.4 Decide your Estimated Reading Time
- 6.5 Create a Technical Specification with your Requirements
- 6.6 Hire a Mobile App Developer
- 6.7 Create a Unique Design
- 6.8 Do the Product Prototyping
- 6.9 Do the Testing
- 6.10 Release the App
- 7 Conclusion
Why Build a News App?
We’re going to make a few assumptions:
- You’re a successful digital publisher with a popular news site or blog.
- Your objectives include expanding your audience, increasing engagement, and increasing revenue.
If you fit this description, you’re in a wonderful position to build popular news apps and reap the rewards. The following are the key advantages of mobile apps:
- A better mobile UX
- A channel you 100% owned
- A chance to increase revenue
- A more powerful brand
An Improved Mobile User Experience
Consider how your readers arrive at your posts right now. They must be reminded of you via email, social media, or simply by checking your site for new information on a regular basis. They must then wait for everything to load before navigating a clumsy mobile browser. Overall, it’s not ideal in terms of discovery or user experience.
Compare this to the experience you’ll have after creating a news app. To begin with, you’re a lot more apparent right away. As a constant reminder, your app icon appears on the home screen, or push notification alerts users to new content.
They’re in with a single tap. Then, unlike on the web, the experience within native news apps is far superior. While the mobile web has come a long way, it is still an afterthought from the desktop era.
Apps are a smartphone-specific experience. They are extremely quick, have more intuitive navigation, and are “self-contained” without the distractions that other browser tabs provide.
Having Your Own Channel
Counting on other businesses for traffic and exposure is a bad idea. Over the previous decade, several publishers have tried this with social media platforms and have been burnt.
Finally, these platforms are only interested in showcasing your material if it benefits them. They can even turn off the tap unilaterally, as Australian publishers recently discovered the hard way.
Developing news apps allows you to develop a channel that is less reliant on the whims of technology platforms. Nobody instructs you how to engage with your audience or limits your reach arbitrarily.
Apps for news are excellent for fostering loyalty. The key to surviving as a publisher in the modern period is audience loyalty. Apps boost overall loyalty in two ways.
To begin with, they self-select your most devoted audience members. The act of downloading the applications is a form of loyalty in and of itself.
They then provide you the opportunity to strengthen their loyalty by improving the user experience and communicating with them more effectively via push notifications.
Second, they are added to a “loyalty funnel.” New readers will download them and start down the path of deeper loyalty if you advertise them well on your site and through other channels.
You can increase revenue from news apps in two ways. First, by running in-app advertisements, and then by increasing subscriptions.
We integrate with all of the main in-app ad networks when you build a news app with Echo Innovate IT, so you can start earning a passive income for your own business as well.
But what if you don’t use advertisements to make money? In recent years, many publishers have turned to audience revenue through paid membership services. Apps can help you out a lot if you need them.
Reader loyalty is the lifeblood of subscription models, which apps can assist to boost. Subscriptions can be sold directly through the apps, or you can make the app subscriber just to raise the value of your product.
Mobile apps are a crucial channel for all of the top publishers. For a sense of what’s possible, look at apps from The New York Times, Quartz, The Guardian, or any other major publication.
When you create similar apps for your own company, it can elevate your brand to new heights. You appear more professional and established, and you demonstrate to audience members that you genuinely care about providing them with a positive experience.
Types of News App:
Traditional publishers who generate digital duplicates of weekly or monthly editions can use digital edition news applications. Converting the edition format into PDF or HTML5 documents that can be read on mobile devices is a holdover from the traditional print media sector. You can create a digital edition app if this is your workflow and you issue digital versions on a weekly or monthly basis. Your audience will be able to open, download, and scroll through your online magazine or newspaper editions using these apps. MagLoft is a wonderful option for creating digital edition apps.
The infinite scroll news apps take content from your website and serve it in the form of a list of articles through news apps. These apps are more appropriate for the smartphone era, providing readers with a more convenient and entertaining method to interact with your content.
Echo Innovate IT News develops infinite scroll news apps by converting your existing website into native news apps for iOS and Android. News is for you if you run a WordPress news site and want to build apps.
Branded News App
Do you own or operate a media company, a magazine, or a publication? If you do, create a news app that is branded like The New York Times, BBC News, or CNN. These apps broadcast content from in-house editors or contributors, allowing you to combine breaking news, business news, and other stories into a beautiful app.
Do you have an audience and want to provide them with news from across the world? Then, similar to Google News, Apple News, Yahoo News, Feedly, Pocket, and other popular news aggregator applications, create a news aggregation app. These apps compile information/news from several sources and provide it in a single location.
Is it true that you’re a blogger? These apps allow you to publish your blog posts on mobile devices. They can be used in conjunction with your online blog (website) or on their own. Every day, millions of bloggers curate content for websites and apps – why not join them?
Community-Based News Apps
These apps serve as a community platform for news editors, bloggers, and public relations firms. People can easily sign up for these platforms and post their articles on a variety of topics. One of the most well-known community-based news apps is Medium.
What are the benefits of having a news app?
You Gain Control Over the Distribution of Content
You have less control over how your content is distributed when users find it through search engines and social media. To ensure that your content is seen at all, you must also jump through hurdles, such as SEO. You recover the capacity to connect readers with the stories that are most relevant to them if they value your company and download your app. This is a win-win situation: you may share the most significant stories, and users with a specific interest in that subject will see them. In other words, having a news app ensures that your content isn’t buried by algorithms that you don’t control.
Get a Chance to Earn More Revenue from a News Channel
You can increase revenue from news apps in two ways. First, by running in-app advertisements, and then by increasing subscriptions. We integrate with all of the main in-app ad networks when you build a news app with Echo Innovate IT, so you can start earning a passive income for your own business as well.
But what if you don’t use advertisements to make money? In recent years, many publishers have turned to audience revenue through paid membership services. Apps can help you out a lot if you need them. Reader loyalty is the lifeblood of subscription models, which apps can assist to boost. Subscriptions can be sold directly through the apps, or you can make the app subscriber just to raise the value of your product.
This is one of the key factors that has allowed mobile apps to transform the way people receive news on a regular basis. Once a user has opted in to get push notifications, they will receive instant updates for breaking news and important stories, effectively acting as a 24-hour news service sent right to their device.
Push notifications can also be customized to ensure that users are only notified about stories that are relevant to them. This adds to the greater service that news applications can provide to their audiences in order to increase engagement. According to eMarketer, 43 percent of US smartphone users click on new alerts all of the time, 45 percent click some of the time, and only 11 percent claim to click on new alerts only once in a while.
App Store Optimization(ASO)
Another significant advantage of having a news app is that it is searchable in the App Store and Google Playstore. This means you can utilize ASO to make sure your app is available to the right people, allowing you to acquire organic users at a reasonable cost.
How to Monetize a News App?
You should think about how you may monetize your app in different ways. For news mobile apps, there are two popular monetization models:
This is the practice of presenting advertisements at opportune times throughout the user experience of your news mobile app. For the best results, a variety of ad types should be examined and evaluated; for example, you could wish to test the success of banner advertising, interstitial ads, and video commercials. You should also think about how these ads will affect the user experience, and test frequency to find a good balance between generating revenue and giving your users the greatest possible experience.
Your news mobile app can be accessed by paying a subscription or by using a freemium model, which allows users to try out certain features for free before upgrading to a premium subscription for full access to your app’s capabilities. Using a freemium model is an excellent method to introduce new customers to your product and demonstrate the value of your news mobile app before they make a paid commitment.
What are the essential features a news app must have?
Your readers’ attention spans are short, and news is fast-paced. Whether your application becomes a favorite or is removed depends on whether you have the correct mix of features to get the stories people want to read to them quickly.
To make navigation easier, you’ll need to categorize your news. It also allows users to quickly navigate through the various sections of your mobile application, making it easier for them to find popular news stories. Are you in charge of a tech publication? Electronics, wearables, operating systems, and software can be among your app’s most popular categories.
Profile- Simple Sign-up and Login
If you want to monetize your app visitors by selling subscriptions, event tickets, books, white papers, or e-magazines, this is a must-have feature, just like any other on-demand app.
Search Bar and Filtering Option
When it comes to news content, your app needs a smart search feature. As time passes, your app may have millions of stories, and you never know what your users will look for. Your database search should return the most accurate results.
Push Notification Alert
It’s all about breaking news. Send out news alerts whenever a new story is published. Maintain contact with your readers and provide them with relevant data. Push notifications can help you improve your user experience.
Read or Listen Feature
It can be read or listened to. What a fantastic idea! Allow your readers to consume their favorite news whenever they want, even if they don’t have time to read it. Make it happen by including an audio option in your story.
Comment and Likes
Allow your readers to express themselves by liking or disliking the stories they read and leaving comments. It improves the user experience of your app and increases social sharing.
A user can utilize this tool to share news updates on social media. Include a social share button in your application to assist your readers in spreading your message.
Both publishers and readers will appreciate this feature. Users who subscribe to your newsfeed via email notifications receive their favorite stories in their inbox, giving you the opportunity to entice them back onto your platform.
How to Create A News App?
Describe the Story by Relevance
Show the most relevant stories first to improve the user experience. This eliminates the need for users to waste time scrolling through their feed in order to find something that could have been found right away. This will very certainly increase CTR for breaking news and important stories.
Start Organizing the Categories which you Want
Users will find it easier to discover content that is relevant to their interests and requirements if you organize your content into categories. Users can also use categories to find comparable information to what they’ve already read. As a result, the number of page views and the length of the session may increase. Users should also be able to choose specific categories for notifications.
Choose a Good Example
It’s usually a good idea to look at an existing successful news mobile app as an example. Resemble it, learn from it, and make it better.
Decide your Estimated Reading Time
The predicted reading time for each news article can be presented as part of the thumbnail and after the user has clicked on the article. Users can use this tool to decide whether or not they want to read an article, which will raise the average time spent on each post. Being upfront with your readers is also a smart method to improve the user experience.
Create a Technical Specification with your Requirements
You’ll need a clear technical specification with a set of needs before you start the development process. A specification is a detailed technical document that gives readers the knowledge they need to understand how to properly transform an app concept into reality. Product owners are frequently unable to write a specification on their own. Fortunately, practically every mobile app development company you contact should be able to assist you in properly designing the specification.
To help you bring your idea to life, you’ll need to discover the ideal mobile app development company, such as Echo Innovate IT. We urge that you look into offshore software development companies and hire a professional developer from an app development agency. In this instance, you can expect to receive the same level of development while saving a substantial amount of money with no risk.
Create a Unique Design
The goal of an application’s design is to provide a professional user experience that is seamless and effortless.
A mobile news app’s success is defined by how successfully users accept and benefit from all of the app’s functionalities. The purpose of UI/UX design for mobile news apps is to provide exceptional user experiences that make your software dynamic, intuitive, and user-friendly. While beautiful UI designs will aid in early adoption, your app’s user experience must be intuitive to keep users interested.
Do the Product Prototyping
Prototypes are extremely beneficial for modeling the user experience and app operations that will be present in the final product. While prototype creation might be time-consuming, it is well worth the effort because it allows you to test the design and functionality of your app at an early stage. Prototypes are frequently used to identify changes to the app’s proposed functionality.
Do the Testing
Quality assurance (QA) testing is an important part of the mobile app development process since it ensures that the app is stable, functional, and secure. You must first build test cases that cover all elements of app testing in order to assure thorough QA testing of your application.
Release the App
To release a native mobile app, you must first submit it to the app shops, which are the Apple App Store for iOS and Google Play for Android. Before you can launch your mobile app, you’ll need an Apple App Store and Google Play Store developer account.
The metadata for an app’s publication in the app store must include the following:
- Your app’s title
- Launch icon
- App Store screenshots
Here are some of the most po
pular news apps in the world at the moment:
New York Times
Text underline & save underlined text
Save news and quotes
Machine learning based on user preferences
Registration & login
Push notifications and news alerts
Search & filtering
Commenting & likes
Get a chance to earn more revenue from a new channel
App Store Optimization(ASO)
With the help of new technologies, the news industry is continually evolving and increasing. As a result, it opens up a plethora of possibilities, particularly in the realm of app development. The world’s top news organizations have their own branded applications. Simultaneously, numerous well-known news aggregators provide consumers with the most fascinating and relevant stories from the most reliable sources.
Whatever type of news app you create, make sure you include the most important features as well as some unique ones that will give you a competitive advantage over the competition. Choose an excellent example of a popular news mobile app to replicate once you’ve decided on the type of app you want to design. Create a technical specification with needs or have it done for you by your app development agency.
When evaluating possible app development partners, make sure that the chosen app developer has an established track record and offers the best price/quality ratio. Echo Innovate IT, a mobile app development company, completely meets this description. We have extensive expertise in designing mobile apps for a variety of clients, including well-known multinational organizations and well-known Silicon Valley startups. Fill out the form to get a free consultation and detailed estimate for your application concept!