Table of Contents
- 1 App Statistics 2021
- 2 1. App Statistics On Growth in the Number of Mobile Users Worldwide
- 3 2. Increase in Number of Mobile Applications
- 4 3. App Statistics On Total of Global Mobile Advertising Expenditures
- 5 4. Frequency of Mobile Internet Access
- 6 5. Use of Mobile for Purchase
- 7 6. Increase in No. of Mobile Gamers
- 8 7. Preferences on Free vs. Paid Apps
- 9 8. It’s a full market
- 10 9. Money matters a lot
- 11 10. Design and Performance Matters
- 12 Conclusion
App Statistics 2021
App statistics are playing a major role in evaluating the mobile apps market. In this article, we’ll discuss all stats and trends of the apps market.
Mobile apps have established their place well in many people’s lives. They have changed the way we communicate, work, and manage many things. We use them for almost everything we do; from mundane social media updates to professional, business-related affairs.
There are things that app developers should be concerned about these days. It is how to make mobile apps more presentable, catchy, user-friendly, and most importantly, how they can to cater to this generation’s growing wants and needs.
So what’s in store for mobile apps in the years to come? Here are the 10 valuable app statistics that will influence mobile application development in 2021.
1. App Statistics On Growth in the Number of Mobile Users Worldwide
Mobile users worldwide reached 6.95 billion in 2021; forecasts show that it will reach 7.1 billion in 2021 to 7.4 billion in 2024.
Takeaway: As the number of mobile users grows worldwide, there will also be growth in the number of mobile apps deployed to cater to the needs of these large numbers of new mobile users.
2. Increase in Number of Mobile Applications
According to research conducted by Buildfire, there are over 2.8 million applications available in the Google Play store, and about 2.2 million apps in the Apple App Store. This shows us that users prefer Android apps over iOS that can be assumed that this is also due to the accessibility of the Google Play store.
As Android is also an open-source platform, application development is more diverse compared to iOS applications. Therefore, it is more flexible and customization is better.
Takeaway: Applications that are compatible with both Android and iOS are ideal, but it is good to leverage Android’s open-source platform and develop applications that can cater to the needs of more users.
3. App Statistics On Total of Global Mobile Advertising Expenditures
Advertising is one of the important means to promote and establish your brand in the market. It attempts to influence customers’ buying behavior and persuade them to buy products and/or employ services.
It is not surprising that many marketers use this strategy and according to research, mobile advertising expenditures will reach up to $240 billion by 2021 globally.
Takeaway: There are a lot of free applications that gain revenue by selling space for ads. This is an opportunity to buy ad spaces from popular, free applications. At the same time, this is also a good time to sell ad spaces and earn if you have a mobile application.
4. Frequency of Mobile Internet Access
There are a lot of active internet users globally and mobile has become the most important channel for internet access which accounts for 91% of total internet users.
This is a fundamental truth that is quite obvious, more people are accessing the internet through smartphones and other mobile devices. Due to their accessibility, it is easier to access the internet and get the needed information.
Aside from that, web pages nowadays are also mobile-friendly. This means that it is easy to access a lot of web software applications like Shopify, Canva, or tools like a Removal AI background eraser or a time scheduler through mobile phones. This makes it very convenient for everyone to access data and even manage their tasks.
Takeaway: Everybody wants instant results and information. If more people can learn, access, and manage the business through mobile applications, it will be more productive and thus, making success possible and within their grasp.
5. Use of Mobile for Purchase
According to Google, there are over 50% of consumers from Asia, the US, and UK are using mobile applications to make purchases.
Online shopping avoids long lines and the hustle and bustle of shopping. Mobile apps create a good, and efficient way on how to make purchases without having to visit a store physically. With this, it is good to aim for a good customer experience on mobile apps.
Takeaway: Mobile eCommerce apps are good software to develop and invest with. Aside from that, technologies like Sephora’s Virtual Artist and Wanna Kicks are good applications to develop since AI will dominate the marketing trade in the near future.
6. Increase in No. of Mobile Gamers
Due to COVID-19, there are more mobile gamers recorded from 1.2 billion to 1.75 billion per month in the first quarter of 2021.
Not only did the number of gamers increased, but the amount of playtime increased as well. The pandemic has halted a lot of activities for everyone, which includes leisure and entertainment. With nothing to do, there’s more time to play for everyone.
Takeaway: Mobile gaming industries have huge potential in the years to come. Games that allow engagement and communication with other players are on-trend. With this also comes challenges for game developers to look for new strategies and gameplays to provide new experiences to players worldwide.
7. Preferences on Free vs. Paid Apps
The main difference between paid apps and free apps is that paid apps are paid for by customers, and free apps are paid for by groups and companies in the form of ads. Companies, unlike app users, are more willing to spend on ads on an app. Users prefer to download free apps, preferring to spend on apps.
According to 42matters, “96.2% of Apps in the Google Play store are free & 91% of Apps in the Apple app store are free”.
Takeaway: Deciding on how to bring in revenue through mobile applications might be difficult at first but it depends entirely on how you want your app to be recognized.
8. It’s a full market
Think of a marketplace as a wide stretch of a corridor with vendors left and right, the sound of their calls filling every inch of the place with life as you browse through. Now imagine that same scene in a never-ending corridor. This is how the mobile app market is as it continues to grow and evolve.
As per the reports by Statista, there were 1.8 million apps on the Apple App Store and 2.47 million apps on Google Play in the 3rd quarter of 2019.
The rise of market competition in mobile apps is mainly due to the number of people who are getting on board with online shopping, businesses shifting online, and also the increasing number of online gamers. Age is not a factor to users, as it ranges from 18 to 80-year-olds.
Takeaway: Competition is the ever-present factor that keeps the market alive. This makes it difficult for developers to look for fresh and new app ideas that will attract increasing mobile app users.
9. Money matters a lot
App Statistics show that most Android and iOS apps are free, which is 95% and 90% respectively. According to other sources, mobile applications will come up with $189 billion by 2021.
Monetizing plans like in-app purchases make for profits although the app was downloaded for free. For your app to be successful, it needs to be downloaded. As long as users have the app, it will continue to generate money.
Takeaway: Mobile application monetization is critical to the success of your app. You need to develop a good strategy that satisfies both you and your users.
10. Design and Performance Matters
Users prefer brands that have good mobile experiences. According to eConsultancy.com, 52% of mobile users do not prefer applications/sites with which they had bad experiences.
Application performance is more crucial than its design. Customers and prospects will continuously use an app if only it proves to be adequate, practical, and performs well. Speed is also a huge factor considered by users, and slow-loading web pages as mobile applications are more likely to not be visited and downloaded again.
Takeaway: Mobile app development should consider improving UX(User Experience) and UI(User Interface). It is preferable to focus also on predictive analytics and AI to continuously improve processes and services.
It’s been said, again and again, numbers don’t lie. They show us the things we need to know about what to do and how to do it. Statistical reports in the field of technology, especially in App growth, shows us the market that we have to look into to know what we’re dealing with.
The world of app development and the success it comes with is constantly shifting, always growing. It’s important to run tests and studies with the numbers they generate so as to fully understand where to invest, how to invest, and most importantly, why should we invest in this particular field.